Representatives of the Czech car brand Skoda made a loud statement on January 16: the company refused to sponsor the Ice Hockey World Championship if it is held in Belarus. And on the eve of the same decision, Nivea announced: it will refuse to sponsor the Ice Hockey World Championship if the tournament is not moved from Belarus. And so it happened: two days later it became officially known that Belarus was deprived of the right to host the Ice Hockey World Championship, reports kp.by (Translation – Charter97.org).
Interestingly, the last three posts on its official Instagram account were made by Skoda in white-red-white colors. This is how the brand advertised the new Skoda Fabia:
– Look around. We are sure that you will like what you see – this text is accompanied by a white-red-white picture.
– Life is an exciting trip. Let’s see where it leads us next – says another message.
– Not only a pretty face. This is what’s inside.
Many decided that in this way the brand expresses its attitude to the events taking place recently in Belarus. Or is it just a coincidence?